Salesforce Marketing Cloud Course Content
Module 1 - Data
- Data Overview
- Lists: What is a Subscriber?
- Lists: How to Create Attributes
- Lists: How to Create a List
- Lists: How to Add Subscribers to a List
- Lists: What are the Profile and Subscription Centers?
- Data Extensions: What is a Data Extension?
- Data Extensions: What are Sendable Data Extensions and Non-Sendable Data Extensions?
- Data Extensions: How to Create a Data Extension
- Data Extensions: How to Import Data into a Data Extension
- Contact Builder Overview
Module 2 - Content
- Content Builder Overview
- Uploading Assets into Content Builder
- Content Blocks: How to Create Static Content Blocks
- Content Blocks: How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
- Content Blocks: How to Add Links to Content
- Templates: What a Template is and the Various Ways to Create One
- Templates: How to Create a Template with Locked Content
- Template: How to Specify Specific Content to be placed in a Content Area in a Template
- Email: How to Create an Email from a Template
- Email: How to Add Multiple Content Blocks to a Single Content Area
- Email: How to Add a Button Content Block
Module 3 - Testing
- Content Detective
- Validation
- Preview
- Test Send
- Approvals
Module 4 - Sending
- Send Flow
- User-Initiated Email
- A/B Testing
- Bounce Mail Management
- Global, Master, and List-Level Unsubscribes
Module 5 - Analyze Your Results
- Tracking Data
- Standard Reports
- Automating Reports
Module 6 - Segmentation
- Drag-and-Drop Segmentation
- How to Create Random and Filtered Segments
- How to Create Segments Using Measures
- Refreshing Data
- Query Activity
- Audience Builder Overview
Module 7 - Automation
- Data Activities: Data Extract
- Data Activities: Import
- Data Activities: File Transfer
- Refresh Activities: Filter Activity; Query Activity
- Email Automation: Overview of Email Automation Tools
- Email Automation: Welcome Series using Journey Builder
- Email Automation: Triggered Email
- Email Automation: Welcome Series Using Automation Studio
Module 8 - Customer Journeys
- Describe why customer journeys are important
- Define the customer journey
- Identify how to create 1:1 customer journeys
Module 9 - Marketing Cloud
- Define the Marketing Cloud
- Log in to the Marketing Cloud
Module 10 - Contact Builder
- Define Contact Builder
- Describe and use the various tools in Contact Builder
- Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key
Module 11 - Journey Builder
- Define Journey Builder
- Define an Interaction
- Build an Interaction
- Build an Interaction
- Create an Entry Event
- Utilize various Journey Builder activities
Module 12 - Monitoring and Optimizing
- Set a goal
- Test the Interaction
- Review metrics
- Create a new version of an Interaction
Module 13 - AMPscripts
- Functions and Overview on AMPscripts
- AMPscripts Used Cases