Module 1.Prospects
- Visitors
- Prospect Records
- Prospects Creation
- Importing Prospects
- List Management
Module 2.Administration
- Dashboard Overview
- Pardot Connectors
- Page Actions
- Custom Fields
- User Management
- Recycle Bin
Module 3.Pardot Campaigns
- Creating a Pardot Campaign
- Pardot Campaigns vs. Salesforce Campaigns
Module 4. Pardot Forms
- Lead Generation
- Form Creation
Module 5.Lead Management
- Automation Rules
- Dynamic Lists
- Completion Actions
- Segmentation Rules
Module 6.Scoring
- Lead Qualification
- Scoring Rules
Module 7.Email Marketing
- Permission-based Marketing
- Email Templates
- Deliverability
Module 8.Engagement Studio
- Lead Nurturing
- Creating an Engagement Program
Module 9.Landing Pages
- Layout Templates
- Creating a Landing Page
Module 10.Social Marketing
- Social Posting
- Custom Redirects
Module 11.Salesforce Integration
- Pardot and Salesforce Relationship
- Object Syncing
- Salesforce Connector
- Mapping Fields
- Field Syncing