- 1. Industry Knowledge
- 2. Implementation Strategies
- 3. Sales Cloud Solution Design
- 4. Marketing and Leads
- 5. Account and Contact Management
- 6. Opportunity Management
- 7. Sales Productivity
- 8. Communities and Site Management
- 9. Sales Cloud Analytics
- 10. Integration and Data Management
1. Industry Knowledge
- Explain the factors that influence sales metrics, KPIs and business challenges
- Explain common sales processes and key considerations
2. Implementation Strategies
- Given a scenario, determine how to facilitate a successful consulting engagement (plan, gather requirements, design, build, test, and document)
- Given a scenario, determine appropriate sales deployment considerations
- Given a scenario, measure the success of a Sales Cloud implementation project
3. Sales Cloud Solution Design
- Given a set of requirements, design an end-to-end sales process from lead to opportunity to quote to close to order
- Given a scenario, analyze customer requirements to determine an appropriate solution design considering capabilities, limitations, and design trade-offs
- Given a scenario, identify an appropriate approach when designing the lead conversion process
- Describe the implementation considerations when designing a sales process
- Given a scenario, determine when it is appropriate to include custom application development or a third-party application
- Describe the appropriate uses cases for Account and Opportunity Teams and the effect on sales roles, visibility, access, and reporting
- Explain the capabilities and use cases for territory management
- Explain the capabilities, use cases and design considerations when implementing Orders
- Explain the capabilities, use cases and design considerations of Salesforce1 Mobile App pertinent to the sales process
4. Marketing and Leads
- Explain how marketing capabilities support the sales process
- Given a scenario, recommend appropriate methods for lead scoring and criteria for lead qualification
- Explain the best practices for managing lead data quality
5. Account and Contact Management
- Identify use cases and design considerations for social accounts and contacts
- Explain how the ownership of account and contact records drive visibility of related sales information such as opportunities, activities, etc
- Explain the various methods for establishing relationships between accounts and contacts
- Explain the impact of having an account hierarchy
- Explain the methods for populating and maintaining account and contact data using data enrichment tools
- Explain the use cases and implications for implementing person accounts
6. Opportunity Management
- Given a set of requirements, determine how to support different sales process scenarios
- Given a scenario, determine the relationships between sales stages, forecast and pipeline
- Describe the relationships between opportunities to assets, product line items and schedules, price books, quotes, contracts, campaigns, etc
- Given a set of requirements, determine the appropriate forecasting solution
- Describe the impact of multi-currency on opportunities
7. Sales Productivity
- Given a scenario, determine the key features that help to enable and measure sales productivity and adoption
- Identify use cases and considerations for using email and productivity tools
- Given a scenario, identify the appropriate mobile solution to improve sales productivity
- Describe how Chatter enables collaboration in the sales process
- Explain the use cases and best practices for using Content vs. Chatter Files in the sales process.
- Explain the capabilities and use cases of work.com pertinent to sales productivity
8. Communities and Site Management
- Explain the use cases for Communities and sites in the sales process
- Identify the impact of enabling Communities
9. Sales Cloud Analytics
- Given a set of desired metrics, determine the appropriate report, dashboard or analytic snapshot solution
- Describe the implementation considerations of multi-currency on reports and dashboards
10. Integration and Data Management
- Explain the use cases and considerations for integrations common to Sales Cloud implementations
- Explain the use cases and considerations for data migration in Sales Cloud
- Given a scenario, analyze the implications and design considerations of large data and transaction volumes