- Introduction to the Google Analytics
- About Google Analytics Layout
- The Basic Reporting
- The Basic Campaign and Conversion Tracking
1. Introduction to the Google Analytics
- Why digital analytics?
- Working Procedures of Google Analytics
- About Google Analytics setup
- Setting up views with filters
2. About Google Analytics Layout
- Google Analytics Navigation
- Understanding the overview reports
- Understanding the concept of the full reports
- Sharing the reports
- Setting up dashboards and shortcuts
3. The Basic Reporting
- The Audience reports
- The Acquisition reports
- The Behavior reports
4. The Basic Campaign and Conversion Tracking
- How to Measure Custom Campaigns
- Tracking the campaigns with the URL Builder
- Making use of the Goals to measure business objectives
- Concepts of measuring the AdWords campaigns