Module 1 – Onboarding and Getting Started
- Introduction
- Architecture
- User Provisioning
- Business Roles and Authorizations
- Implementation Steps
Module 2 – Dynamic Customer Profiling
- Overview and Key Capabilities
- Data Model
- Merging Logic
- Best Practices for Data Sources
- Extensibility
- Custom Fields and Custom Logic
- Hands-on Exercise
Module 3 – Segmentation
- Overview and Key Capabilities
- Target Groups
- Segmentation Configuration
- Creating Segmentation Profiles and Objects
- Extensibility in Segmentation
- Custom Fields, Custom Objects and Custom Views
- Target Groups Configuration
- Hands-on Exercise
Module 4 – Scores
- Scores Overview
- Architecture and Components
- Rule-Based Scores
- Extensibility of Rule-Based Scores
- Hands-on Exercise
Module 5 – Scores (continued)
- Predictive Scores
- Creating a Model Fit
- Success Reporting
- Extensibility of Predictive Scores
- Hands-on Exercise
Module 6 – Campaigns
- Campaigns Overview
- Campaign Types
- Content Studio Features
- Marketing Permissions
- Suppression Rules
- Extensibility
- Marketing Areas in Campaign Execution
- Integration
- Hands-on Exercise
Join the program for Live instructor-led online classes by industry experts 